For marketing, real estate & site ops · 45.52°N 122.68°W
Why guess? Gartner asked 377 teams how much of their decision-making marketing analytics actually reached. The answer was 53%. The other half — where to open, which site to keep, where the budget goes — still runs on instinct, a bought data file and a spreadsheet. Gartner, September 2022 — survey of 377 marketing analytics users
The site that won on paper
was already yours.
Everything that happens in business happens somewhere — and the decisions that turn on where are the ones still made on bought data and a spreadsheet. Locra reads your own sales and site data where it lives, draws the catchments, computes the overlap you are about to pay for twice, and hands you the map, the ranking and the reasoning in one document a committee will accept.
- Reads your own sales & site data in place
- Catchments, drive-times & overlap built in
- Your customer list never leaves the building
- Re-run any scenario free, as often as you like
Your decision today
- Household-income data you bought because somebody was selling it
- Candidates ranked by raw customers-in-radius — the metric that always picks the street you're already on
- Cannibalisation waved at in the meeting, never computed
- Four buildings inside a two-mile radius and one spreadsheet to choose between them
- “Trust me, it's the Pearl District” — in front of a property committee
Every one of these is a demo below — built once, re-run free, delivered as a document.
Built from real location decisions · 45.52°N 122.68°W
Three jobs, done end to end
Each demo is a complete job — from your raw exports to the delivered document — built on realistic data with the trap the real decision has: the obvious metric is the wrong metric, and the number that would change your mind is the one nobody computes.
Where do we open next?
Flagship demo
Three candidate sites, one lease. The busiest catchment wins on raw count — until you draw the catchments around your own eight stores too and subtract. 388 customers in reach; 82 of them actually new. The ranking flips.
Map, ranking and reasoning in one document a property committee accepts.
Which building do we close?
Consolidation demo
You bought three companies and inherited four buildings inside two miles — a fact no system records until you put the estate on a map. Cost per seat says close the priciest. The badge log says the cheapest one is 25% full, and its lease ends in eight months for nothing. Closing that one saves three times as much.
A pack per cluster: the map, both cost denominators, occupancy, lease exposure, recommendation.
Who is actually our customer?
Targeting demo
Stop scoring areas on income somebody sold you. Profile the catchments of the stores that already work, derive the signature from your own transactions, then score every candidate area against it — and watch the wealthiest area come last.
Ranked target areas, and a map of where the budget should go.
Recorded runs are on their way — leave your email and we'll send each one as it lands.
Your data stays in house
Every question here is answered on your own machines, against the files and databases you already have. No new cloud tenant, no upload, no second copy of your customer list living somewhere else — which tends to make this a short conversation with IT rather than a long one.
It installs like any other application
Desktop software on the machine you already have — nothing to procure, nothing to stand up, and no seat to negotiate for the second person.
The data doesn't move
Your customer list, your site list and your sales history are read where they sit and never uploaded. Addresses geocode offline. There is no transfer to review because there is no transfer.
No GIS to buy, no vendor to sign
Catchments, drive-times, spatial joins and maps are in the box. The mapping capability arrives with the tool rather than as a second product, a second skillset and a second contract.
Answers anyone can check
Change the radius to two kilometres and re-run — ten seconds, and the answer either holds or it doesn't. That's the difference between a model you can question and a number somebody sold you.
Fits the stack you already run
Reads your exports where they are
The CRM extract, the site list, the transaction dump, the lease schedule — spreadsheets, CSVs and databases, read in place. No data lake, no migration, no new system to feed.
Bring your own data, or none at all
Have a bought demographics file? Use it — as one input among several, scored against what your own stores actually tell you, instead of as the whole answer.
Scheduled — reviews arrive on their own
Put the workflow on a schedule and the refreshed catchment review lands where you expect it: your inbox, your Drive, your systems. Scheduling is included, not an add-on.
Yours to re-run, free
AI builds the workflow once; every re-run after that is yours, forever, at no per-run cost — and every step stays open to read and change.
See it on your own sites
Leave your email and we'll send the recorded demo runs at launch — and when you're ready, bring your own site list and customer export, and watch the overlap compute itself.